AMERICAN SPORTS. CLOSER TO HOME.
The Embassy Sports Hub is bringing American sports merchandise, collectables, events and fan culture together in one place. From NFL and NBA apparel to New Era caps, sports cards and live viewing events, The Embassy is being created for fans who want more choice, better access and a community closer to home.
Built in Belfast. Inspired by Chicago. Created for American sports fans across Ireland.
EARLY EVENT ACCESS
Be first to hear when tickets become available.
MERCHANDISE PREVIEWS
See upcoming products before public release.
POP-UP INVITATIONS
Receive advance notice of Embassy pop-up shops.
SHAPE THE STORE
Help decide which sports, teams and products we stock.
The Embassy Sports Hub is being created as a home for American sports fans across Northern Ireland and the Republic of Ireland. It will bring together officially licensed merchandise, sports cards, live events, fan experiences and original content—all built around the sports, teams and communities our customers care about. Whether you have supported your team for decades or only recently discovered American sports, there will be a place for you at The Embassy.
02 — WHAT’S COMING
LIVE EVENTS
NFL and NBA viewing parties, fan gatherings, quizzes, giveaways and special experiences.
POP-UP SHOPS
Temporary Embassy stores where fans can see products, meet other supporters and shop in person.
MERCHANDISE DROPS
Selected apparel, caps, jerseys, gifts and collectables based on what our community wants.
SPORTS CARDS
Sealed products, individual cards, accessories, trading events and collector meet-ups.
03 — THE RANGE
The Embassy’s product range will be shaped by the sports, teams and merchandise our founding community asks for.
CAPS
JERSEYS
T-SHIRTS & HOODIES
SPORTS CARDS
COLLECTABLES & GIFTS
CHILDREN’S MERCHANDISE
TELL US WHAT YOU WANT
BECOME A FOUNDING SUPPORTER
Join the Embassy early-access community and receive advance notice of events, pop-up shops, product launches and opportunities to shape the store.
Early event-ticket access · Pop-up invitations · Merchandise previews · Embassy launch updates
The idea for The Embassy comes from a genuine love of American sports and the belief that fans across Ireland deserve a better experience. After living in Chicago for ten years, founder Dave Rankin saw how sport could bring people together and create a strong sense of identity and community. Back in Belfast, following American sports was easier than ever—but finding the right merchandise, local events and genuine fan experiences remained difficult. The Embassy is being created to help change that.
DAVE RANKIN
Founder, The Embassy Sports Hub
05 — WORK WITH US
The Embassy would like to hear from sports organisations, suppliers, venues, vendors, creators and commercial partners.
START A CONVERSATION
Join the founding community and be first to hear about events, merchandise drops, pop-up shops and the official launch.
JOIN EARLY ACCESS